What is SEO and How does Search Engine Work?

SEO stands for “Search Engine Optimization“. Simply put, SEO is the process of optimizing your website so that when people search for it: it increases its visibility on Google, Microsoft Bing and other search engines;

1. The products you sell.
2. The services you provide.
3. The depth of your subject knowledge and/or experience.

The better your page ranks in search results, the more likely you are to be found and clicked. Search engine optimization’s ultimate goal is to draw back website visitors who are viewers, clients, or customers.

Types of SEO


There are three types of SEO:

Technical SEO: Improve the technical aspects of the website.
On-Site SEO: Optimize website content for users and search engines.
Off-site SEO: Create brand assets (eg people, logos, values, visions, terms, phrases, colors) and create things that increase awareness and ultimately recognition (eg skills, performance and growing skills and confidence). .

You have 100% control over content and technical updates. This is not always true on site (you may not be able to manage links to other sites or if your trusted domain is close or there is a big change), but the program is still part of the success of the Good SEO Trinity. .

Think of SEO as a game. Success requires a strong offense and defense – and fans (aka, spectators). Think of technical optimization as defense, content optimization as offense and website optimization as a way to attract, engage and retain loyal fans.

Technical optimization: Technical optimization is the completion of non-content related activities aimed at improving the SEO of your website. This often happens behind the scenes. A simple example of technical optimization is submitting your website URL to Google.

On-page optimization: On-page optimization is the process of ensuring that the content on your website is relevant and provides a good user experience. It entails utilizing a content management system, such as WordPress, Wix, Drupal, Joomla, Magento, or Shopify, to target the appropriate keywords for your content.

Off-page optimization: Off-page optimization is the process of improving search engine rankings through off-site activities. These are excellent high-quality backlinks to help build a website’s reputation.

Why is SEO Important?

Every day, billions of Google users search for products and information. It’s no surprise that search engines are often one of the main sources of web traffic.

To use this traffic source, you will appear in the first search results for your desired keywords. Communication is easy – the higher your profile, the more people you will meet. Organic products are 10 times more likely to click. And the top three organic products get more than 50% of all clicks.

This is where SEO comes into play.

Search results play a big role in improving your ranking Good quality means more traffic. And more traffic means more new customers and more brand awareness.

Simply put, ignoring SEO is ignoring one of your biggest traffic channels – handing over your niche to your competitors.


Most search engine results pages (SERPs) have two main types of results;

  1. Paid results: You have to pay for advertising (PPC) to get here.
  2. Organic Results: You should “monetize” your website through SEO.

You might be asking yourself why not pay to be in the media?

The answer is very simple. Most people ignore the ads and click on organic products.

Yes, SEO takes a lot of time and effort, and it’s even “free”.

And when you target keywords, you can reach more people and create “passive” traffic that won’t go away unless you pay.

Note: Want to install Google Ads? PPC provides a simple and easy way to keyword tool.


How Do Search Engines Work?

The main goal of any search engine is to please the searcher with the results they get.

For this, search engines want to find the best pages. It also works as a search engine.

Note that Google is not just a search engine. But this is the most popular. Therefore, when we talk about search engines, we usually refer to Google. Also, the principles of SEO are the same for most search engines.

Google uses these tools to search and manage content.

Crawling: Google uses robots or computer programs to crawl the web and find new or updated pages. Google needs the links you provide to find the page.

Indexing: Again, Google examines each page and tries to figure out what the page is about. This information can be stored in the Google index, which is a large database of websites.

Serving Results: When a user enters a query, Google determines the best pages based on quality and relevance and ranks these pages in the SERP.

As a webmaster, your job is to help search engines index and mark each page of your website as desired. (Not you.)

By putting a lot of effort into your SEO strategy, you can ensure that your pages are crawled and indexed. From a best practice called planning.

Now that you know how Google finds and ranks pages, it’s time to take a closer look at how to choose a good page. SEO services in this process.

How Does SEO Work?

Google uses a complex process called an “algorithm” to rank pages.

These algorithms look at several parameters to determine where to place the page.

You don’t need to know how the search algorithm works. (Of course, no one can do this with 100% certainty.)

But knowing the basics will help you understand how SEO works and what you can do to improve your page on Google.

Ensuring Relevance

National service. Your #1 SEO priority is to provide the right content.


Because there is no case. 1 Google’s goal is to show relevant results to users.

If someone searches for the word “dog,” it’s more profitable to show pages for dogs instead of cats.

It also supports the user’s search intent – because they are using the same query.

There are four types of search engines:

  • Navigation (eg “Login for Spotify”).
  • Information (eg “What’s Spotify”).
  • Marketing (eg “Spotify Reviews”).
  • Subscriptions (eg “Spotify Premium”).

Here’s an example:

If you’re looking for the “best dog food,” you don’t need to read articles about different dog foods or homemade treats. Both are important, but neither will serve your search goals.

Based on the behavior of millions of other users, Google knows you want to buy dog food when you search for “best dog food.”

Thus, Google provides superior cat food or product reviews (ie affiliate or professional search engines).

How can you organize your page based on the importance of the search query?

Fortunately, Google has taken action. You need to look at the search results and analyze what you see.

Here are some things to consider when creating the right content:

Topical Relevance: One way Google can determine the topic of a page is by looking at the keywords that appear on that page. Promote your page for keywords, but not too many.

Type of content: Based on the keyword type for your query (your landing page, product page, newsletter, review, etc.) make sure you have the right content type for your query.

Content freshness: Certain features, such as information updates or product reviews, require frequent updates and updates. Don’t forget to update the content if the search query is late.

Location: Depending on the searcher’s location, Google may return different results. If so, you can change your behavior (for example, if you’re a local business, use local SEO best practices).


What Algorithms Evaluate For Search Engine Optimization?

There are hundreds of factors that influence the content listed in the SERPs. However, it depends on five factors that help determine the results returned from your search query.

1. Meaning of the Query:

In order to provide relevant answers, the algorithm must first determine the information the user is looking for. This is known as targeting. To find the meaning, the algorithm tries to understand the word. Spelling errors, inaccuracies and definitions of words that have different meanings in different contexts play a role in understanding algorithmic design. For example, search engines should be able to distinguish between “bass” as in fish and “bass” as in musical instruments. Efforts to uncover accurate information will depend on additional search methods, historical searches, contextual searches, and more.

2. Relevance of Webpages:

Algorithms analyze the content of a website and decide whether the page contains information related to what the user is looking for. This happens when the goal is achieved. The main indicator of its importance is whether the website has keywords that are used in search. This includes appearing in the body of the content or page title. But in addition to keyword matching, search engines use a combination of social data to determine whether a page matches your search query. It looks at anonymized data from previous searches to match pages and queries.

3. Quality of the content:

Search engines tend to prioritize the most reliable sources available. The intelligence built into the algorithm can identify pages that demonstrate expertise, competence and trust in their objectives.

4. Usability of webpages:

Website design and accessibility play an important role in search rankings. The algorithm looks at how pages look in different browsers, whether they are designed for different types of devices – such as computers, tablets and phones – and whether page load times work well on slow internet connections. .

5. Context and Settings:

Search engines and their algorithms use information about past search history and search preferences to determine the most useful results for users at that time. Different cities and locations can be used to provide content tailored to the area people are looking for. For example, someone searching for “football” in New England will get different results than someone asking the same question in England.

SEO Tools

There are hundreds of tools to optimize, manage and report SEO results. Some are nice and some are not. But all of this helps marketers learn keywords, develop strategies, and measure high-quality results for service providers. Here are some SEO tools used by marketers today.


USA This website is used for keyword research and web ranking. Marketers are encouraged to develop and maintain a keyword strategy. SemRush is also used to measure SEO performance over time.

Google Analytics and Search Console:

This website provides real information about SEO performance. When integrated with Google Search Console, marketers can monitor site traffic, optimize sites, and make better decisions about site performance in search results.

Yoast SEO

For websites using WordPress as their CMS, Yoast SEO is a plugin that improves on-page optimization. Users can enter URL, meta description and page title. They also look at how their website performs in search. There is a list of features to ensure the user experience is the best.


Ahrefs is a tool used to rank websites and provide keywords, links and ratings. It also shows which pages are performing well and which need improvement.


SpyFu is a competitive keyword research tool for Google Ads. It provides comprehensive information about keyword research and the data it generates, including SEO competition and cost-per-click data.

HubSpot Website Grader:

A free tool that provides great insight into SEO strategies for report cards. This indicates that the website measures mobile compatibility, web performance and provides security guidelines.

Google Trends:

This tool analyzes content trends by country or region. It searches for popular topics and long tail keywords. It also compares these levels over time.

Bing Webmaster:

This tool allows marketers to research backlink data and keywords. built-in web browser.


Although these are not free tools to buy or use, experts have SEO skills that other in-house teams do not have. A good consultant can help you develop the right strategy, implement a long-term plan, or give advice. Measurements to determine success may also be reported.



Blog By: Dreamblogs

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